Knowing your customers’ lifetime value is critical. We use a bottoms-up approach that makes opportunities clear and exposes hidden costs.
MEDIA PLAN STRATEGIES
Not all CPAs are created the same. Understanding how your Media CPA, Incremental CPA, and Overall CPA work together to give you a CPA allowable is key to help you plan your spend. Breaking this down at channel and sub-channel levels is one of our specialties.
(CPA=CPO=CAC=Cost to acquire a customer)
Where should that next marketing dollar go? What efforts are truly helping your bottom line and which ones should be cut? We provide an unbiased, data-driven view into what is and what isn’t effective.
We’ll help you build a reporting framework to help you better manage your marketing performance. We’ll show you proven disciplines and coach you through structured meetings that help senior team members agree on strategies, align on priorities, and bring clarity to performance.
Calculate ROI by project, product, or marketing activity. Know what drives profit in your business.
Retail vs. Direct can be a balancing act. Your growth goals are tied to a range of channels and we can help navigate the waters.
CONVERSION RATE OPTIMIZATION
A Test & Learn Approach can help direct decision making in conversion improvement. Also, if you're only measuring conversion rate for success criteria, then you're missing out.
CUSTOMER EXPERIENCE STRATEGIES
You have a great product. Whether or not it is subscription-based, we can help you save time by perfecting your customer experience with self-service best practices, contact strategies that add value, and best in class retention tactics.
Selling to your member file can be very profitable, but many brands get tripped up. We can guide you through execution and help avoid common mistakes.
MEMBER RETENTION STRATEGIES
Executing a Churn Analysis can reveal insights into how long customers are staying, when they are cancelling, and why. This analysis can help inform strategies to keep your customers engaged.