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OUR SERVICES

With almost 50 years of combined experience, you can trust we know the DTC and Subscription Game. We care about external results and delivering at least 10x your investment in our services. We are ...
 

CUSTOMER LIFETIME VALUE

Knowing your customers’ lifetime value is critical. We use a bottoms-up approach that helps you see hidden costs and opportunity.


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MEDIA PLAN STRATEGIES

Not all CPAs are created the same. Understanding how your Media CPA, Incremental CPA, and Overall CPA work together to give you a CPA allowable is key to help you plan your spend. Breaking this down at channel and sub-channel levels is one of our specialties. (CPA=CPO=CAC=Cost to acquire a customer)


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PROFITABILITY EVALUATIONS

Where should that next marketing dollar go? What efforts are truly helping your bottom line and which ones should be cut? We provide an unbiased, data-driven view into what is and what isn’t effective.


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PERFORMANCE REPORTING

We’ll help you build a reporting framework to help you better manage your marketing performance. We’ll show you proven disciplines and coach you through structured meetings that help senior team members agree on strategies, align on priorities, and bring clarity to performance.


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OMNI-CHANNEL MARKETING

Digital. DRTV. Print. Inserts. Direct Mail. Radio. Social. Referral. Every channel and every device. We can help you test into, or right-size, every marketing channel.


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CONVERSION RATE OPTIMIZATION

Our approach combines proven tactics that remove barriers, provide testing disciplines that increase confidence, and feature analytics that help you consider the full picture above and beyond conversion rates.


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CUSTOMER EXPERIENCE STRATEGIES

You have a great product. Whether or not it is subscription-based, we can help you save time by perfecting your customer experience with self-service best practices, contact strategies that add value, and best in class retention tactics.


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TECHNOLOGY

We find and configure the right technology to address your business objectives. Build a CRM in 72 hours? No problem.


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SUSTAINABILITY ASSESSMENTS

Our methodologies have been applied at the enterprise level to help determine business viability and go/no-go decisions.


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BUSINESS RULES

Finding and fixing leaks in your member file and revenue streams isn’t sexy. That’s until you look at the improvements on your bottom-line profitability. We can help you bring sexy back.


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