Meet the directade Leadership team

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Rob Reynolds

Co-Founder and CEO

20 Years of Direct Experience.
At Directade, Rob is the lead analyst and oversees every analysis we deliver.
Throughout his career, Rob has enthusiastically been drawn to DTC Analytics and Digital Marketing. At Guthy|Renker he founded the MP&A (Marketing Planning & Analysis) department which developed the company’s approach to LTV, reporting, CPO allowables, media mix and more.  This served as the foundation for G|R’s evolution into practicing data driven decision making. Previously, he worked at and Bookspan (Time Warner/ Bertelsmann). In 2012 he was honored with the DMEF “Rising Star” award.


Ed Reynolds

Managing Director

12 Years of Big Agency Experience.
At Directade, Ed leads client services and applies data analysis into marketing strategy.
Ed came to Directade after an international assignment as Business Director for Publicis London. During his 10 years of leading growth on Procter & Gamble business for Grey and Publicis, Ed worked across 5 different billion dollar brands in snacks, fabric enhancers, oral care, OTC healthcare and vitamins covering all levels – local, regional, and global. Ed managed integrated communication across 6 multi-discipline agencies within Publicis Groupe. After P&G, Ed then led advertising development for UK automotive brands and a global corporate healthcare branding campaign.