Meet the directade Leadership team
Co-Founder and CEO
20 Years of Direct Experience.
Throughout his career, Rob has enthusiastically been drawn to DTC Analytics and Digital Marketing. At Guthy|Renker he founded the MP&A (Marketing Planning & Analysis) department which developed the company’s approach to LTV, reporting, CPO allowables, media mix and more. This served as the foundation for G|R’s evolution into practicing data driven decision making.
Previously, he worked at 1-800-FLOWERS.com and Bookspan (Time Warner/ Bertelsmann). In 2012 he was honored with the DMEF “Rising Star” award.