Directade is a Direct-To-Consumer Marketing and Analysis agency
that helps marketers identify the levers that produce greater profits.

Meet the directade Leadership team


Rob Reynolds

Co-Founder and CEO

20 Years of Direct Experience.
Throughout his career, Rob has enthusiastically been drawn to DTC Analytics and Digital Marketing. At Guthy|Renker he founded the MP&A (Marketing Planning & Analysis) department which developed the company’s approach to LTV, reporting, CPO allowables, media mix and more.  This served as the foundation for G|R’s evolution into practicing data driven decision making. Previously, he worked at 1-800-FLOWERS.com and Bookspan (Time Warner/ Bertelsmann). In 2012 he was honored with the DMEF “Rising Star” award.


Ed Reynolds

Managing Director

12 Years of Big Agency Experience.
Ed came to Directade after an international assignment as Business Director for Publicis London. During his 10 years of leading growth on Procter & Gamble business for Grey and Publicis, Ed worked across 5 different billion dollar brands in snacks, fabric enhancers, oral care, OTC healthcare and vitamins covering all levels – local, regional, and global. Ed managed holistic communication across 6 multi-discpline agencies within Publicis Groupe. After P&G, Ed then led advertising development for UK automotive brands and a global corproate healthcare branding campaign.


About directade

Having two founders with exclusive client-side experience, Directade is uniquely suited to deliver exceptional value. We are located at the heart of Silicon Beach in Venice, California with clients across the United States.



(424) 387-8400



1608 Pacific Avenue
Suite 203
Venice, CA 90291

directade on the move

Find us on instagram at @Directade